One of the most well know bloggers in Australia is Ethan Modboy Bramble. This in the 24 year old guy can’t be unnoticed on the street- cut tongue, cropped ears, black eyeballs, stretched nostrils, a sewn in navel and 95% tattooed body attract the attention of even the most indifferent passer by.

He believes his decision to change his look and adjust his body is no different to those who dye their hair or put make-up on in the morning.

‘It’s the way you want to look, and I’ve always been a strong believer in you shouldn’t really judge people in the way they look,’ he said. ‘The end product is 100 per cent worth the torment, if you’re committed to it.’ Mr Bramble said the most frightening modification he endured was getting his eyeballs tattooed.

He still recalls the moment the syringe was approaching his eye. ‘You have one person holding your eyelids open and it’s up to you to stare at the wall at a certain spot. It’s so stressful because if you move your eyeball when there’s a syringe in there, you’ll go blind. So that’s definitely a really sketchy one.’